BMW MAGAZINE – Hybrid Design

Project Description

”Famed for his fascinatingly complex flower arrangements, the Dane Martin Reinicke has become one of Europe’s most in-demand florists. We spent a working day with him, driving the streets of Copenhagen in the BMW 330e iPerformance.” 

Words by:  Benedikt Sarreiter

BMW Magazine: bmwmagazine.com/int/en/node/2462

Film & Edit: Copenhagers
Creative Direction: ringzwei
Camera: Mattia Abeni
Assistant Camera: Philip Nordin
Production Assistant 1: Anders Find
Production Assistant 2: Bjørn Asger Løvefod
Aerials: Openhouse

Hoffmann und Campe Verlag ©️2016

”The sun is slowly rising over Copenhagen. It must have rained overnight. Now, beneath cloudless skies, the city’s cars and a regular stream of cyclists slip quietly along the Vesterbrogade through the remaining puddles. This broad thoroughfare forms Vesterbro’s northern boundary. The former workers’ district is gradually being infiltrated by Copenhagen’s creative scene. Today the streets are lined with bars, fashion stores, boutique restaurants and cafés…”

BMW2

Photography: Søren Jepsen

 

 

Project Details

Client: BMW MAGAZINE

Tags: Commercial, Documentaries, Interviews, Photography, Video

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