Many studies have looked into the power that producing an online video has for a business and below you can see some of the main findings and stats:
• Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
• Branded video content reaches nearly half (46%) of all internet users. More than half of these people (54%) go on to click though to the brand’s website.
• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad
• Video promotion is over 6 times more effective than print and online
• 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text
Video For Social Media
• Over 1 billion unique users visit YouTube every month
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• The average YouTube visitor watches 388.3 minutes of video each month
• Video is the most shared brand content on Facebook
• 1 in 5 Twitter users discovering videos each day from tweeted links
Video For Websites
• Forbes indicates, 65% of senior executives have visited a company’s website after watching a video
• 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration
Nalle Vikström www.nalle.in
Born and raised in Skellefteå in the cold north of Sweden, I started doing sound at festival and tours at the age of 18. After a number of years on the road I shifted focus to sound design, more evening entertainment based shows and much less distorted guitars.
Since 2003 I’ve been based in Copenhagen, first as Sound Designer at Wallmans Salonger Cirkusbygning, and then as project manager at Informationsteknik Scandinavia. I currently work at Shure Scandinavia, and freelance sound engineer / designer, production manager / designer and photographer.
Pictures can convey a story, a feeling or situation like nothing else. As still pictures on a wall, or as moving pictures on a screen. Storytelling is part of the job, and without a clear sense of direction, the story might be lost forever.Together with my trusted camera I take snapshots of the moments around me. Most often of artists on and off stage, pictures of movement and artistry, but also portraits and journalistic assignments. Challenging myself artistically is the best feeling and I love the creative process between photographer and subject.
Project management is an essential part of any production. With proper planning problems can be foreseen and avoided easily, by properly managing the technical team on site the work will flow better and schedules will be kept. A good project manager will help the client achieve whatever they set out to do. After years of managing projects big and small, I know how vital the role of a proper project manager is and how big a difference it can make. Juggling internal resources, external suppliers, transportation issues, venues, permits and licenses can be challenging but is vital to reaching the goal: A succesful event.
Production design is the artistic part of a production. My part has mainly been as the technical designer, selecting the equipment most suited for the production and budget. Looking at both the limitations of the production and the artistic vision, trying to make them achieve greatness. A production design can be anything from selecting a single lamp for an effect at a on-off event to a multi year project in a fixed venue with large screen projection, automation, surround sound and set design. As a technical designer one has to have knowledge of all the different fields of technology and how they can interact. No matter how big or small your production is, don’t hesitate to contact me for a chat, even if you just need someone to just bounce off ideas to.
The modern sound engineer is more of a technical musical conductor than anything else, balancing the levels and tonal tempers of the different instruments and sounds, conveying the vision of the band without damaging anything or anyone, and making sure that the talents on stage are able perform optimally and joyfully. A daunting task that can take years to learn properly. As a sound engineer I like working very closely with the bands on stage, and help them realize their artistic vision. Regardless of what feeling you are trying to envoke, a good sound engineer can make it happen. Having grown up on tour I’m more than used to tight schedules and varying levels of quality gear. No matter the situation, the show has never stopped, and hopefully never will. There is always a way to make it work, and even if it’s not ideal.
Since the start of my career I’ve worked with some of the largest tours, festivals, and productions in Europe as both PA rigger, FOH engineer, monitor engineer, systems engineer, stage manager, tour manager, microphone man and backline tech. All positions have their own challenges and rewards, but I am most at home by the FOH desk. My clients include: PDOL Festival, Arvika Festival, Egmont Festival, Trästockfestivalen, Fame the Musical, Cats the Musical, Wallmans salonger on Tour, Wallmans Salonger Copenhagen, countless bands and other events.
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Info & Pricing
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